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Featured case · #1 · Jequiti · Baú da Felicidade (SBT group) · launch campaign · 2025

Ana Castela × Jequiti

Landing page for the Jequiti × Ana Castela campaign on Baú da Felicidade: the pre-sale of an exclusive Ana Castela kit, weekly prize draws on the SBT shows, the kit itself, a story video and checkout. Daniel designed the page in two art directions (purple and brown), from UX to the 3D device mockups.

  • Landing Page
  • UI/UX
  • TV & Broadcast
  • 3D

Pre-sale · Baú da Felicidade Jequiti

The purple landing page on desktop and mobile, set in the campaign's pink sunset: the same sky that runs through the photos, the kit and the page.

The purple Ana Castela landing page on a MacBook and an iPhone, with Ana Castela and her horse under a pink sunset sky

With

  • SBT
  • Jequiti
  • Baú da Felicidade

Palette

  • Violet#7b2ff7
  • Pink#f08cc0
  • Magenta sunset#b8338f
  • Gold#d4a24c
  • Black#0a0610
Client
Jequiti · Baú da Felicidade (SBT group)
Talent
Ana Castela
Role
Landing page UX/UI design in two art directions, 3D device mockups
Tools
Figma, Photoshop, Illustrator
Launch
2025

Result

The exclusive Ana Castela kit became Jequiti's #1 best-selling product.

The brief

Sell an exclusive Ana Castela kit through Baú da Felicidade Jequiti, the savings-and-prizes booklet tied to the SBT TV shows. The page had to feel like Ana Castela (country, sunset skies, gold and leather) while staying clearly Baú: prizes every week, a pre-sale countdown and a fast path to checkout.

Lookbook

Every photo and product shot from the campaign: the pink sky, the black leather set, the pink look and the collector's kit. The photography set the page's palette: violet, pink, magenta sunset, gold and black.

01Pink sky

Golden hour on the ranch: the pink and violet sunset that became the page's background.

Ana Castela standing next to her horse under a pink sunset sky
Ana Castela sitting on a pickup tailgate beside a western saddle, pink sky behind her
Ana Castela lying back on a horse under a purple and pink sky
Ana Castela in a black cowgirl outfit and hat against a pink sunset
Ana Castela sitting on a horse in a studded black outfit, violet clouds behind
The campaign's sunset sky plate: violet clouds over a pink and gold horizon

02Black leather

The studio set: black leather, silver studs and the hat, on black and on white.

Ana Castela in black leather, touching the brim of her hat, on a black background
Ana Castela in black leather seen in profile on a black background
Ana Castela in black leather posing on a white background

03Pink look

Pink hat, pink fringe, pink wall: the look of the 'Vai te viciar' fragrance.

Ana Castela in a pink cowgirl outfit and pink hat, facing the camera on a pink background
Ana Castela in a pink fringed outfit leaning forward on a pink background

04The kit

The exclusive collector's kit sold on Baú: the box, two 200 ml body splashes, two 25 ml colognes with hat caps and a 'A boiadeira chegou bb' button.

  • The Ana Castela collector's kit box, closed, with the four fragrances beside it
  • The kit open: purple box with two splashes, two colognes, the button and Ana's photo
  • Pink 200 ml body splash 'Vai te viciar'
  • Gold 200 ml body splash 'Boiadeira'
  • Pink 25 ml cologne 'Vai te viciar' with a purple cowboy-hat cap
  • Gold 25 ml cologne 'Boiadeira' with a purple cowboy-hat cap
  • Round button 'A boiadeira chegou bb' with Ana Castela's photo

The campaign song

Play the campaign song while you scroll. It pauses by itself when a video starts.

Campaign song

Ana Castela × Baú da Felicidade Jequiti

0:000:00

Two art directions

The landing page was designed in two directions: Baú purple and country brown. Pick a version and a device, then scroll inside the frame.

Open in the site viewer
Ana Castela × Jequiti · purple version
Ana Castela × Jequiti · purple version — Desktop

The campaign on video

The launch video from the top of this page (now with sound), the campaign film and two Shorts. Videos play from YouTube, and the campaign song pauses while they play.

Novo Kit da Ana Castela no Baú da Felicidade Jequiti!
Ana Castela | Jequiti · campaign film
Every detail of the kit, chosen by Ana
Atenção, meus boiadeiros e boiadeiras!

Behance

Behance presentation

The 3D device mockups and the section-by-section breakdown published on Behance.

See all sections View on Behance
Ana Castela landing page shown on a laptop and phone (3D mockup)

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